CES surveys typically ask the question, “on a scale of ‘very easy’ to ‘very difficult’, how easy was it to interact with [company name].” The idea is that customers are more loyal to a product or service that is easier to use.
If you listened to episode 180 of The Big Web Show, you heard two key themes: 1) personalization is now woven into much of the fabric of our digital technology, and 2) designers need to be much more involved in its creation and deployment. In my previous article we took a broad look at the first topic: the practice of harvesting user data to personalize web content, including the rewards (this website gets me!) and risks (creepy!). In this piece, we will take a more detailed look at the UX practitioner’s emerging role in personalization design: from influencing technology selection, to data modeling, to page-level implementation. And it’s high time we did.
People have busy lives and they usually don’t think much about the products and services they use in their lives. It’s a myth that people are on a constant lookout to (marginally) improve their lives.
There’s a curious concept in astrophysics known as the Drake Equation. Developed to quantify the potential for intelligent life in our galaxy, it raises a number of odd questions, among them: does having intelligence, in the long run, actually benefit or harm a species? In other words, will amoebas ultimately outlive humans in the face of eternity?
If you’re like me, these are the types of things you think about while listening to hold music before conference calls. But as a content strategist, I can’t help but ask the same question about something my clients suddenly seem to be clamoring for: personalized user content.
Heightened customer expectations, an abundance of data, and the maturity of machine learning and AI capabilities are all prompting an even greater push towards personalization at scale in 2021.
If you’re on Clubhouse, you know the app’s near constant push notifications are more than a little annoying. But they’re also a great case study in the dos and don’ts of push notification marketing. Bottom line: Push notifications aren’t one size fits all.
Dear Amazon, I bought a toilet seat because I needed one. Necessity, not desire. I do not collect them. I am not a toilet seat addict. No matter how temptingly you email me, I'm not going to think, oh go on then, just one more toilet seat, I'll treat myself.— Jac Rayner (@GirlFromBlupo) April 6, 2018